I not only write, I read a lot. Last year I spent a lot of time researching blogs and reading up on marketing.
The names to follow—the Michael Hyatt, Jeff Goins—say the same thing: growing an email list is the wisest marketing move to make.
If Jeff Zuckerberg decides to shut Facebook down tomorrow or make it so limited I’m not eligible, I’m out a lot of people. Worst case scenario, I know. But I’d rather try to reach these friends now and have them choose to also subscribe to my newsletter so no matter what happens in social media, I can still connect.
Last year I wanted to thank my faithful subscribers for following this unpublished author by sending them something no one else had. They received monthly installments of what is now the novella, Match Made in Heaven. Readers were drawn into Dean and Beth’s world as they healed from hurts and learned to trust God. Subscribers also got a glimpse of another Upstate NY feature, the Finger Lakes. I love sharing the area where I grew up.
I asked what they would like in 2015 as a thanks and they responded with another romance, a sequel of sorts. Wendy Bass gets to tell her story in Crumbs and Embers, another Finger Lakes Upstate NY romance. As director of the Hammondsport senior complex, she appears in control. But when she received unexpected news, her secret unravels and fire commissioner Derek Spencer knows. Will he spill her secret or keep quiet in hopes of protecting his own skeletons?
For new subscribers, you get the full novella of Match Made in Heaven. For all subscribers, Crumbs and Embers will start to come to your mailbox in February. Count on monthly (or so) installments along with writing updates and book news.
How do you subscribe? Easy. Complete the form in the right sidebar of http://juliearduini.com and watch for activation. Sometimes those emails go to spam, so check your folder and look for something from Julie Arduini/MailChimp.
Would you tell others? I’d love to share this gift with as many people as possible.
Happy subscribing and reading!
Oh, and if you’d like a visual on Crumbs and Embers, check out my Pinterest board.
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